Helpless Dancer

The Endless Note

Reg King (The Action)

It was only yesterday that I discovered that Reg King, front man with The Action, had passed away in October after losing his fight with cancer.

In a way, The Action were the ultimate Mod band. Mods hated commercialism, and once bands like the Small Faces became popular, they were suddenly teen stars, playing to a large screaming girl contingent. The Action packed the clubs like the best of their contemporaries, but their records never placed well. When the band played Brighton the Mods would wait on their scooters on the outskirts of town for the band’s van and then escort the group through the streets like conquering heroes.

The Action supported The Who during their Marquee residency, and subsequently headlined at the legendary venue.

The group formed in North London in 1963, and soon after backed up Sandra Barry as “The Boys.” They released one single with her, “Really Gonna Shake,” penned by Reg King, on Decca Records.

They became The Action in ’64, around the time that guitarist Pete Watson came on board. In clubs, they mostly did the Tamla Motown stuff they adored. Signed to Parlophone through AIR Studios and produced by George Martin, their early singles included a great version of “Land of a 1000 Dances”

They would continue to out-Soul their contemporaries in 1966 with “Baby You’ve Got It” and the aforementioned “Since I Lost My Baby.”

“Baby You’ve Got It” – The Action

The group apparently had their Soul chops together from the outset: they turned out a remarkable rendering of the Impression’s “I Love You (Yeah!)” in ’64, with the band matching the near-falsetto Impressions on the harmonies… and sounding great.


To buy the music of The Action click HERE

For more info on The Action visit Perfect Sound Forever


December 13, 2010 - Posted by | Blast from The Past, Mod, News, Old Music, The Who, Video | , ,

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